There are countless books, websites, and other resources available that claim to tell you the ‘secret’ to raising money. Most of them are not worth the cash that you shell out at Borders or Barnes and Noble. Fortunately, there are a few diamonds in the rough that provide comprehensive and concise advice on raising money for a charitable purpose. My current favorite is:
The Essential Nonprofit Fundraising Handbook by Michael A. Sand and Linda Lysakowski (published in 2009 by Career Press)
It tells you everything you need to know in simple and practical terms—all within 224 pages and at a list price of $14.99. This is highly recommended for anyone who needs to raise money.
(I didn't include a link to Amazon, Borders, or B&N to show that I'm not making any money off of this recommendation unlike other bloggers who recommend products/books. You can trust that this is really the best resource out there that I've found.)